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“Standing in line” aka Brand Loyalty

Since the release of the first iPhone to the “smallest update” iPhone 4S, all the way to today with the iPhone X there have been people camping outside apple stores weeks in advance! This is not only to secure their spot as FIRST to get their new device, but also a communal activity. The urban camping of the 21st century. Disney was one of the first to capitalized on this well, they know they have...

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